In 2001, VZ, a housewife in Italy, suffered severe brain degeneration. Even though she was unable to recognize all her relatives, she could still recognize one person’s photo. Not that of her husband or her children, but someone she had never met: Silvio Berlusconi, the former Prime Minister of Italy. A unique case in the history of neuropsychology, this pathology made it possible to understand that our brain, when bombarded by the same images, "stores" them in a deeper region of our consciousness. This study showe that propaganda physically modifies our brain. In Cortex, dozens of photos of world leaders have been placed one on top of the other, hence giving an artistic vision of the subliminal image our brain creates after being bombarded with images of the same person.